Listing Agent Questionnaire:
1. Who are you?:
2. What company do you work for?
3. Is your company:
o Franchise:
o Corporate:
o Boutique:
4. What area of commercial real estate do you specialize in?
o Retail
o Industrial
o Office
o Multifamily
o Hospitality
o Other
5. Do you have a niche inside of that asset class? .
6. What is your geographic focus?
o Des Moines
o Northern Suburbs
o Southern Suburbs
o Western Suburbs
o Eastern Suburbs
o Central Iowa
o All of Iowa
o Other:
7. What is your average price of sales sold in the last five years?
o $500,000-$1 Million
o $1 Million – $2 Million
o $2 Million – $3 Million
o $3 Million – $3 Million
o $3 Million – $5 Million
o $5 Million+
8. What listings do you currently have on the market? .
9. How do you market your properties for sale? Please provide/check all that apply:
o Online Market Place
i. Crexi
ii. LoopNet
iii. CoStar
iv. Catalyst
v. Buildout
vi. MLS (Multiple Listings Service)
vii. Individual Website
viii. Other
o Corporate Webpage/Listing
o Direct Mailing
o Email Blast
o Prospect Calling
10. How do you do your research? What sources do you use? .
11. How do you protect my: data, financial information, lease information, tax returns, and other confidential information from buyers? .
12. What commission rate do you charge? .
13. How do you split your commission? Do you work with other agents, brokerages, offices? .
14. Do you “pocket-list” your listings? If yes, for how long? .
15. If you Do/Do-NOT split commissions can you tell me why and how that works? .
16. How big is your Prospecting (email/calling) list of owners with property similar to mine? .
17. What is your desired listing agreement time-frame? Why that amount?
o 1-3 Months
o 3-16 Months
o 6-12 Months
o 12+ Months
18. How long do you think it will take to sell my asset? .
19. How long have you been agent? .
20. How long have you specialized? .
21. How often do you communicate with me OR provide Listing Reports?
o Weekly
o Bi-Monthly
o Monthly
22. What would a successful business transaction for us look like to you? .
23. Do you currently own commercial property? If yes, please describe for me .
24. Will your properties directly compete with mine and my listing? .
25. Who are your team members?
o Assistant:
o Listing Specialists:
o Buyer Specialists:
o Underwriter:
o Marketing Agent:
26. Remarks/Other: .
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