Multifamily Niches

How to Pick a Niche in Commercial Real Estate

One 2019 housing survey found 80% of respondents reporting that renting was a better fit for their current lifestyle when compared to buying a home. As more and more individuals choose to continue renting, renter demographics are also shifting. In fact, recent renter growth is largely in the high-income category.

In order to meet the evolving needs of renters, commercial property and apartment owners should consider optimizing their services and amenities to cater to a specific type of renter. Read on to discover our tips for how to pick a niche in the commercial real estate industry.

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